About The Buzz's B-School

The Buzz’s B-School faculty is made up of some of the leading experts in B2B go-to-market across marketing, sales, customer service, and operations. We offer a slew of classes from ABM to Team Excellence. The Benefits of B-School include:

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B-School Faculty

Founder, Chief Growth Strategist SHAKE Marketing Group​

Chief Executive Officer, The B2B Marketing Company

Founder, B2B Digital Marketing Consultant, Delphinium Solutions

Chief Executive Officer, First Domino Marketing

Chief Marketing Officer, SalesIntel

Chief Executive Officer, healthlaunchpad

CEO & Founder, Sharp Pen Media

Available Classes & Courses

Account Based Marketing 101

Class Overview: Account-based marketing (ABM) is emerging as the THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders. ABM...

B2B Marketing Planning for Today’s Complexity – Advanced

Class Overview: Conventional B2B Marketing Planning is outdated. In today’s digital-first world, B2B Marketing Planning needs new methods, frameworks, and approaches to be flexible enough to...

Evaluate for Excellence: The Confident Marketer’s Guide

Class Overview: In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you...

How to Stand Out with Content Marketing

Class Overview: Most B2B brands produce commodity content. This is a natural challenge in a space with very similar solutions with nuanced product differences. Learning how to create content that...

Introduction to B2B Branding and Messaging – 101

Class Overview: In this 45-minute session, participants will embark on a comprehensive exploration of the core principles underlying B2B branding and messaging. Unlike B2C branding, which often...

LinkedIn Social Growth for B2B Brands

Class Overview: In this 45-minute session, we will demonstrate how to unlock real LinkedIn growth that leads to improved engagement and, ultimately, pipeline for B2B Brands. We will teach how to...

Measuring B2B Marketing to Business Outcomes – 101

Class Overview: Measuring B2B marketing in the context to Business Outcomes is one of the most challenging parts of B2B go to market excellence. In this class, I share a proven framework to help build...

Selecting the Right Marketing Tech – 101

Class Overview: Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech vendors. In this class, I share a proven framework to...

Selecting the Right Marketing Tech 201 – Course

Course Overview: Technology selection excellence for B2B go to market is a must in today’s complex digital-first landscape with over 15,000 tech vendors. In this course, over 3 classes, we will...