Class Overview:
Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech vendors. In this class, I share a proven framework to help select the right technology for a sales, marketing and customer service technology solution. This framework and process will ensure the next time you need to select technology you have chosen the right one.
Who Should Attend
- Any B2B marketer who is involved or influences the technology decision making process.
- Marketing, Technology and Operations executives who want to ensure the proper technology selection is made all the time.
Students Will Learn
A proven methodology and framework to select either complex and point-solution based technologies for sales, marketing or customer service. In this class, I’ll share the considerations, in-depth selection process and evaluation approaches for technology selection including:
- Understanding the Tech Selection Process
- Best Practices for Technology Selection
- Learning the Proper Considerations for Tech Selection
- A Methodological Framework for Tech Evaluation
- How to Use a Technology Vendor Day to Evaluate Technologies
- Measuring the Success of Technology Selection Effort
This will be a pre-requisite class for Evaluating Your Technology Stack.