Course Overview:
Technology selection excellence for B2B go to market is a must in today’s complex digital-first landscape with over 15,000 tech vendors. In this course, over 3 classes, we will go through a simulated vendor selection process as it would occur in the real world. Beyond the frameworks and processes introduced in Selecting the Right Marketing Tech 101 class, – a prerequisite – in this masterclass we will explore the nuances of business case development, operational impact and organizational change required to introduce a new technology into a go to market motion.
Course Prerequisite: Completion of Selecting the Right Marketing Tech 101
Course Fee: $995
+ Premium Buzz Membership
Who Should Attend
- Any B2B marketer who is involved or participates in the technology decision making process.
- Marketing, Technology and Operations executives who want to apply best practices in Technology selection to their businesses.
Students Will Learn
Selecting the Right Marketing Technology 201 is group workshop 3-class course that simulates a vendor selection process for a marketing solution. This class will go beyond methodologies and frameworks and dive much deeper into the business considerations for vendor selection. Our course will include:
- Real World Selection Simulation
- Case Study Based Education to Understand the Implication of Tech Selection Decisions
- Learning Approaches that Ensure Organizational Change & Technology Adoption
- Business Case Development for Technology Selection
- Map the Organizational Impact for a Technology in the Selection Context
- Principals for Organizational Change Management for New Technologies
Our 3-class course will take place over 3 weeks with modest out-of-class work (about an hour a week) between classes. Additionally, completion of a final exam will be required to earn a B-School certification.