Class Overview:
Account-based marketing (ABM) is emerging as the THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders.
ABM has been around for 20+ years but has been mastered by relatively few firms. It’s understandable. ABM can be complicated and requires a change in how sales, marketing, and leadership collaborate to drive success.
Who Should Attend
- Any B2B marketer who sell solutions involving complex sales processes, large deal sizes and many stakeholders.
- Sales executives that collaborate on Account Based Sales Efforts.
Students Will Learn
Account-based marketing (ABM) is emerging as the THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders.
ABM has been around for 20+ years but has been mastered by relatively few firms. It’s understandable. ABM can be complicated and requires a change in how sales, marketing, and customer success work together. It also requires new ways of thinking about targeting, developing buyer journeys, and planning effective campaigns. It also changes how you measure your activities.
In this session you will learn the basics:
- Why ABM should be considered
- The ABM process
- New approaches to targeting
- Developing a buyer journey
- Content and engagement planning
- Technologies to consider
- ABM measurement models
This will give you a grounding in deeper dive courses on ABM and Total Customer Growth by Adam Turinas.
Pre-Register for ABM 101 Now!
