Class Overview:
In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you can lead with confidence, you must first understand where you stand. Our exclusive “Confident Marketer Scorecard” will serve as your guiding light, illuminating the path to marketing excellence. By identifying your current strengths, areas for growth and potential blindspots, you’ll uncover opportunities you may have overlooked and fine-tune your focus. Armed with this newfound awareness, you’ll gain the confidence to navigate the ever-evolving marketing landscape with poise and precision. Join us on this journey, as we equip you with the tools and insights to emerge as a more proactive, reflective, and ultimately, a more confident marketing leader.
Class Instructor
Stacey Danheiser
Founder, Chief Growth Strategist
SHAKE Marketing Group
Who Should Attend
- B2B Marketers who want to move out of ‘order taking’ mode and into a more strategic role by thinking more holistically.
- B2B marketing managers, directors, VP’s, or anyone who aspires to be “Head of Marketing” one day.
Students Will Learn
Using our “Confident Marketer Scorecard” we will illuminate the path to marketing leadership excellence. Students will uncover:
- Why evaluating your marketing approach and skills is crucial for success
- The four key pillars of impactful marketing: cultivating the right mindset, strategic planning, flawless execution, and effective leadership
- How to identify and leverage your current strengths, boosting your confidence in your abilities and leadership
- Concrete actions and strategies you can implement to improve each area, steadily increasing your confidence as a marketing leader