Class Overview:
Most B2B brands produce commodity content. This is a natural challenge in a space with very similar solutions with nuanced product differences. Learning how to create content that stands out is critical to generating the right leads, closing deals faster, and increasing lifetime value.
Who Should Attend
- Any B2B marketer who is interested or manages content marketing for their firm.
- Marketing leaders looking to improve content marketing produced by their team.
Students Will Learn
A three-stage process to create differentiated content and capture customers’ attention better than competitors. Students will learn:
- Understanding Content Marketing Best Practices
- Ways to create content that stands out
- Learning the Proper Considerations for Content Excellence
This course is equivalent to a content marketing 101 class.