Class Overview:
Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.
Who Should Attend
- Senior marketing executives in any industry who want to learn established and emerging best practices and improve planning and implementation skills.
- General managers and entrepreneurs who are responsible for business growth.
- CEOs and other senior leaders who manage large marketing budgets for their Organizations.
Students Will Learn
Through a rich combination of case discussions, faculty presentations, and small group debates, you will explore the latest concepts and tools of digital and strategic marketing as well as best practices that will drive success. Examining the challenges and opportunities a business faces during different stages of its life cycle – launch, growth, and maturity—you will expand your repertoire of strategic marketing approaches you can apply in any industry to help your business thrive in today’s fast-moving markets.
Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.