Adam Gelles

Chief Executive Officer

The B2B Marketing Company

Throughout his career, Adam has worked with senior management at both leading Global 50 companies and trendsetting startups to achieve significant revenue growth through business and marketing leadership. He has worked with and at some of the world’s leading brands, including Coca-Cola, General Motors, Microsoft and Turner Broadcasting to develop innovative programs that have collectively generated hundreds of millions of dollars for management, shareholders and stakeholders.

Currently, he leads the B2B Marketing Company, a premier B2B marketing consultancy. The B2B Marketing Company powers high-growth, mid-market and enterprise companies revenue growth through sales, marketing, growth and product development programs. TBM clients have included Canoe Ventures, Spectrum Reach, Accordant Media (now Dentsu), Bloomberg, Microsoft and many others. His thought leadership on marketing and media has been published by leading trade and business publications including Advertising Age, Adweek, Digiday, The Myers Report, Forrester Research and The Wall Street Journal.

Class Review Quote by Student
John Doe
Designer
Courses Taught by Adam
B2B Marketing Planning for Today’s Complexity – Advanced
Class Overview: Conventional B2B Marketing Planning is outdated. In today’s digital-first world, B2B Marketing Planning needs new methods, frameworks, and...
Measuring B2B Marketing to Business Outcomes – 101
Class Overview: Measuring B2B marketing in the context to Business Outcomes is one of the most challenging parts of B2B...
Selecting the Right Marketing Tech – 101
Class Overview: Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech...
Selecting the Right Marketing Tech 201 – Course
Course Overview: Technology selection excellence for B2B go to market is a must in today’s complex digital-first landscape with over...