Supporting Advertising sales go-to-market is a unique skill set. In this newsletter, I will explore ad sales-specific applications of B2B go-to-market based on decades of supporting advertising sales organizations at leading media brands.

Coming Jan 2024, I’ll cover best practices for ad sales go-to-market. I’ll explore topics including ad trade marketing, ad sales strategy, ad product planning, and, of course, ad sales itself. Advertising is a unique industry and we should have a newsletter dedicated to how we empower publisher and technology brands to tell their story to the “buy side”.

Join me in this journey towards ad sales go-to-market excellence.