About The Buzz's B-School
The Buzz B-School is committed to helping B2B go to market executives from sales, marketing, customer service and operations become excellent at their craft. Our faculty are leaders in B2B go to market from ABM to Team Excellence. Join Us.
More About B-School
Featured B-School Classes
Class Overview: Account-based marketing (ABM) is emerging as the THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders. ABM...
Class Overview: In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you...
Class Overview: Most B2B brands produce commodity content. This is a natural challenge in a space with very similar solutions with nuanced product differences. Learning how to create content that...
Class Overview: In this 45-minute session, participants will embark on a comprehensive exploration of the core principles underlying B2B branding and messaging. Unlike B2C branding, which often...
Class Overview: In this 45-minute session, we will demonstrate how to unlock real LinkedIn growth that leads to improved engagement and, ultimately, pipeline for B2B Brands. We will teach how to...
Class Overview: Measuring B2B marketing in the context to Business Outcomes is one of the most challenging parts of B2B go to market excellence. In this class, I share a proven framework to help build...
Our Faculty
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If you have more that 15 years of go-to-market leadership, and have a passion for teaching, join our faculty.
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