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The Buzz's B-School for Companies

The Buzz B-School is an online learning platform for B2B go-to-market excellence. Our Faculty is committed to educating B2B executives in sales, marketing, customer service, and operations. We have a broad spectrum of courses from ABM to Team Excellence. Join us.

The Benefits of B-School for Companies

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Featured Classes & Courses

Account Based Marketing 101

Class Overview: Account-based marketing (ABM) is emerging as the THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders. ABM...

Evaluate for Excellence: The Confident Marketer’s Guide

Class Overview: In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you...

How to Stand Out with Content Marketing

Class Overview: Most B2B brands produce commodity content. This is a natural challenge in a space with very similar solutions with nuanced product differences. Learning how to create content that...

Introduction to B2B Branding and Messaging – 101

Class Overview: In this 45-minute session, participants will embark on a comprehensive exploration of the core principles underlying B2B branding and messaging. Unlike B2C branding, which often...

LinkedIn Social Growth for B2B Brands

Class Overview: In this 45-minute session, we will demonstrate how to unlock real LinkedIn growth that leads to improved engagement and, ultimately, pipeline for B2B Brands. We will teach how to...

Measuring B2B Marketing to Business Outcomes – 101

Class Overview: Measuring B2B marketing in the context to Business Outcomes is one of the most challenging parts of B2B go to market excellence. In this class, I share a proven framework to help build...