Boards Don’t Believe Your Marketing Attribution Model.
Here’s What Replaces It. Read More: Read More
Evaluate for Excellence: The Confident Marketer’s Guide
Class Overview: In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you can lead with confidence, you must first understand where you stand. Our exclusive “Confident Marketer Scorecard” will serve as your guiding light, illuminating the path to marketing …
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How to Stand Out with Content Marketing
Class Overview: Most B2B brands produce commodity content. This is a natural challenge in a space with very similar solutions with nuanced product differences. Learning how to create content that stands out is critical to generating the right leads, closing deals faster, and increasing lifetime value. Class Instructor Joe Zappa CEO & Founder Sharp Pen …
LinkedIn Social Growth for B2B Brands
Class Overview: In this 45-minute session, we will demonstrate how to unlock real LinkedIn growth that leads to improved engagement and, ultimately, pipeline for B2B Brands. We will teach how to leverage your personal account and focused content strategy with actionable frameworks and methodologies that have helped others grow their businesses and personal brands. Class …
B2B Marketing Planning for Today’s Complexity – Advanced
Class Overview: Conventional B2B Marketing Planning is outdated. In today’s digital-first world, B2B Marketing Planning needs new methods, frameworks, and approaches to be flexible enough to support real-time go to market efforts and, yet, rigid enough to provide the continuity of strategy to support complex B2B go to market motions. In this advanced leadership class, …
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Introduction to B2B Branding and Messaging – 101
Class Overview: In this 45-minute session, participants will embark on a comprehensive exploration of the core principles underlying B2B branding and messaging. Unlike B2C branding, which often targets individual consumers, B2B branding aims at resonating with other businesses, requiring a unique blend of professionalism and relatability. Class Instructor Jeremy Woolf CEO First Domino Marketing More …
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