Course Overview: Technology selection excellence for B2B go to market is a must in today’s complex digital-first landscape with over 15,000 tech vendors. In this course, over 3 classes, we will go through a simulated vendor selection process as it would occur in the real world. Beyond the frameworks and processes introduced in Selecting the …
Class Overview: Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech vendors. In this class, I share a proven framework to help select the right technology for a sales, marketing and customer service technology solution. This framework and process will ensure the next time you need …
Class Overview: Account-based marketing (ABM) is emerging as the THE way to market for B2B marketers who sell solutions involving complex sales processes, large deal sizes and many stakeholders. ABM has been around for 20+ years but has been mastered by relatively few firms. It’s understandable. ABM can be complicated and requires a change in …
Class Overview: Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your …
Find out your business case for a well run Account Based Marketing program. Identify key facts about your ABM program and the generator will help you determine the ROI of a well run ABM program.
Identifying how you conceptualize marketing leadership is an important first step to understanding your leadership approach. From this knowledge comes leadership success.
Ever wonder the cost saving you can achieve from an optimized sales enablement program.
