10 Tips on Personalization in Account-Based Marketing
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Class Overview: In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you can lead with confidence, you must first understand where you stand. Our exclusive “Confident Marketer Scorecard” will serve as your guiding light, illuminating the path to marketing …
Evaluate for Excellence: The Confident Marketer’s Guide Read More »
Class Overview: Most B2B brands produce commodity content. This is a natural challenge in a space with very similar solutions with nuanced product differences. Learning how to create content that stands out is critical to generating the right leads, closing deals faster, and increasing lifetime value. Class Instructor Joe Zappa CEO & Founder Sharp Pen …
Class Overview: In this 45-minute session, we will demonstrate how to unlock real LinkedIn growth that leads to improved engagement and, ultimately, pipeline for B2B Brands. We will teach how to leverage your personal account and focused content strategy with actionable frameworks and methodologies that have helped others grow their businesses and personal brands. Class …