B School Class

Evaluate for Excellence: The Confident Marketer’s Guide

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Class Overview: In today’s fast-paced marketing landscape, the ability to assess, adapt, and evolve is paramount. This short class centers on the fundamental pillar of self-awareness. Before you can lead with confidence, you must first understand where you stand. Our exclusive “Confident Marketer Scorecard” will serve as your guiding light, illuminating the path to marketing …

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LinkedIn Social Growth for B2B Brands

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Class Overview: In this 45-minute session, we will demonstrate how to unlock real LinkedIn growth that leads to improved engagement and, ultimately, pipeline for B2B Brands. We will teach how to leverage your personal account and focused content strategy with actionable frameworks and methodologies that have helped others grow their businesses and personal brands. Class …

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B2B Marketing Planning for Today’s Complexity – Advanced

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Class Overview: Conventional B2B Marketing Planning is outdated. In today’s digital-first world, B2B Marketing Planning needs new methods, frameworks, and approaches to be flexible enough to support real-time go to market efforts and, yet, rigid enough to provide the continuity of strategy to support complex B2B go to market motions. In this advanced leadership class, …

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Introduction to B2B Branding and Messaging – 101

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Class Overview: In this 45-minute session, participants will embark on a comprehensive exploration of the core principles underlying B2B branding and messaging. Unlike B2C branding, which often targets individual consumers, B2B branding aims at resonating with other businesses, requiring a unique blend of professionalism and relatability. Class Instructor Jeremy Woolf CEO First Domino Marketing More …

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Measuring B2B Marketing to Business Outcomes – 101

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Class Overview: Measuring B2B marketing in the context to Business Outcomes is one of the most challenging parts of B2B go to market excellence. In this class, I share a proven framework to help build your marketing performance measurement program. This framework and related development process will ensure the next time you need to defend …

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Selecting the Right Marketing Tech – 101

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Class Overview: Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech vendors. In this class, I share a proven framework to help select the right technology for a sales, marketing and customer service technology solution. This framework and process will ensure the next time you need …

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Understanding Data in Sales Development – 101

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Class Overview: Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI-focused. Whether you are a marketing executive or a general manager, this program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your …

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