Class Overview: Conventional B2B Marketing Planning is outdated. In today’s digital-first world, B2B Marketing Planning needs new methods, frameworks, and approaches to be flexible enough to support real-time go to market efforts and, yet, rigid enough to provide the continuity of strategy to support complex B2B go to market motions. In this advanced leadership class, …
B2B Marketing Planning for Today’s Complexity – Advanced Read More »
Class Overview: Measuring B2B marketing in the context to Business Outcomes is one of the most challenging parts of B2B go to market excellence. In this class, I share a proven framework to help build your marketing performance measurement program. This framework and related development process will ensure the next time you need to defend …
Measuring B2B Marketing to Business Outcomes – 101 Read More »
Course Overview: Technology selection excellence for B2B go to market is a must in today’s complex digital-first landscape with over 15,000 tech vendors. In this course, over 3 classes, we will go through a simulated vendor selection process as it would occur in the real world. Beyond the frameworks and processes introduced in Selecting the …
Class Overview: Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech vendors. In this class, I share a proven framework to help select the right technology for a sales, marketing and customer service technology solution. This framework and process will ensure the next time you need …
