Technology

Selecting the Right Marketing Tech 201 – Course

Course Overview: Technology selection excellence for B2B go to market is a must in today’s complex digital-first landscape with over 15,000 tech vendors. In this course, over 3 classes, we will go through a simulated vendor selection process as it would occur in the real world. Beyond the frameworks and processes introduced in Selecting the …

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Selecting the Right Marketing Tech – 101

B School Class, Featured Classes / By admin

Class Overview: Selecting the Right Marketing Technology is a must in today’s complex marketing technology landscape of over 15,000 tech vendors. In this class, I share a proven framework to help select the right technology for a sales, marketing and customer service technology solution. This framework and process will ensure the next time you need …

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